F.Y.I.

Stand Out wins PR account for tiny house company Tiny Away

Stand Out has won the PR account for eco-tourism tiny house company Tiny Away following a successful pitch.

The announcement:

Following a successful pitch, eco-tourism tiny house company, Tiny Away, has engaged Stand Out to drive its PR and content marketing strategy.

Jeff Yeo, co-founder of Tiny Away said that the company has big growth plans in Australia and saw Stand Out as the perfect partner:

“The creative ideas that Stand Out presented to us during the pitch were fresh and exciting, and we very much look forward to bringing them to life.”

Tiny Away has a unique social enterprise model – it partners with rural landowners to provide beautifully designed and luxuriously furnished tiny home accommodation while sharing the profit from each booking. So far, the Tiny Away network includes over 65 private locations across New South Wales and Victoria.

Stand Out founder, Dan Jacobs, said on the news:

“With the domestic tourism industry bouncing back, we’re rapt with being able to help Tiny Away ensure they have a consistent and fresh presence in the media. The Tiny Away model is all about opening the door to some of the most stunning rural locations in NSW and Victoria while giving something back at the same time – and it’s exciting to be part of that.

The agency has also recently renewed its ongoing work for fintech company, Live group. Stand Out will continue to raise the profile of Live group’s collective of brands that are helping SMEs navigate the complex financial landscape in 2021.

“With 2021 expected to be a big year for Live group, we are delighted to extend our work relationship with Stand Out. The team at Stand Out are an important component of our go to market strategy,” said Sam Edmond, Director Of Digital Marketing at Live group.

Dan added: “Not only are we looking forward to working with Jeff and the Tiny Away team, but the payments space is continuing to evolve and full of opportunity. Live group has been a terrific client and having the chance to extend that relationship is a great way to kick off 2021.”

Source: Stand Out media release

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