Star power ranking to be unveiled at Mumbrella360

Encore Score logoThe results of one of the most detailed pieces of research conducted on how the public feels about a range of more than 700 Australian celebrities and sports stars will be unveiled at Mumbrella360.

The Encore Score conducted research into public attitudes to 738 personalities, charting how widely recognised they are, and how positively or negatively they are perceived.

The project is similar to the Q Score research which takes place in the US and was previously conducted in Australia, although the methodology for calculating the score takes a different approach.

A total of 2,650 respondents completed the survey. The online survey of the public was conducted by Pure Profile, while analysis and processing has been carried out by research house The Acid Test.

Research such as the Encore Score is one tool that TV programmers, advertising agencies, brands and PRs use when hiring talent and selecting ambassadors.

As well as being revealed at the Mumbrella360 conference, which takes place on June 6 and 7, the results will be published in the June edition of Encore magazine.

The data examines star appeal based on key television demographics including gender, metro audiences, individual states, 25-54, 18-49 and 18-39.

mUmBRELLA360logo 2012The Mumbrella360 panel will discuss what it takes to deliver star power and the methodology behind the Encore Score. The session will be moderated by Encore managing editor Brooke Hemphill with panellists including Mark Morrisey, whose talent agency manages a star stable including Michael Caton, Chris Hemsworth, Daniel Macpherson, Jimmy Barnes and Kerry Armstrong. Also on the panel will be The Acid Test co-owner Grant Bell.

Tickets for Mumbrella360 are on sale here. Subscriptions to Encore magazine are available here.


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