Starcom appoints business director to GM account

Starcom Melbourne has brought in Mindshare’s Pat Doble to work on the General Motors account as business director.

The announcement:

Starcom MediaVest Group has appointed Pat Doble as Business Director for the General Motors account operating out of Starcom Melbourne.

Doble has nine years’ experience in the media and marketing industry, and a long history with automotive and FMCG brands including Ford, Jaguar and Kraft Foods.

Starcom MediaVest Group COO Chris Nolan said: “We are pleased to have Pat join the Starcom Melbourne team and bring to the business an intimate knowledge of the automotive industry. His experience has set him in good stead for a successful partnership with GM Holden, which is a key account for Starcom Melbourne.”

Prior to joining Starcom Doble spent five and a half years with Mindshare. For the past five years he has been Business Director on the Kraft Foods account and before that worked on Ford.

Doble was part of Mindshare’s ‘Momentum’ leadership development program, progressing his career quickly from an early executive role through to Business Director.

Before joining Mindshare, Doble was the Jaguar Account Manager for i2i Communications, managing the Jaguar customer database, new prospects, client liaison and CRM.

Doble began with Starcom Melbourne last month.”

Source: Access PR press release


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