Starcom and Carat included in SBS shortlist for Diversity Works Challenge

Eight Australian brands have been announced as finalists for the SBS Diversity Works Challenge including Starcom and Carat.

The eight shortlisted brands include KWP! for Surf Life Saving Australia, BBAM for Steel Blue Boots, Starcom for Farmers Union Greek Yoghurt, Marmalade Melbourne for the Stroke Foundation, Ikon Communications for Barnados Australia, Carat for Holden and Medibank Private Health Insurance and La Trobe University.

Shortlisted companies will be able to pitch their advertising campaign to a panel of industry professionals, with an opportunity to win $1m worth of free airtime across SBS TV and its digital partners.

Andrew Cook, SBS Director of media sales, said: “We’re thrilled with the response we’ve received to the Diversity Works Challenge. The eight shortlisted ideas have integrated Australia’s diversity into the fabric of their campaign concept, while achieving the brands’ overall marketing objectives, demonstrating that thinking with diversity works.

“With nearly a third of our population born overseas, SBS wanted to encourage the advertising industry to reflect contemporary Australia as one of the most multicultural and multilingual nations. And we believe the Diversity Works Challenge delivers on SBS’ purpose to inspire Australians to explore and celebrate diversity,” he said in a statement.

SBS’ judging panel includes Dr Bulent Hass Dellal AO, executive director of the Australian Multicultural foundation and chairman of SBS; Pearl Tan, founding member and co-chair of the MEAA Equity Diversity Committee; Tim Burrowes, content director of Mumbrella; Howard Parry-Husbands, director of Social Soup; Terese Casu, CEO of the Sydney Gay and Lesbian Mardi Gras; Tanya Orman, NITV channel manager; and Andrew Cook, SBS director of media sales.


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