Starcom partners with Visa and Seven West Media for Australian-first smart home study

April 12, 2019 9:29

Publicis-owned media agency Starcom has announced plans to take over four Australian households and transform them into connected smart homes as part of a research project to reveal how smart technology will change consumer behaviour and the commercial opportunity that will uncover for brands.

Starcom has partnered with Visa and Seven West Media on the project, with Samsung also involved, to guide the direction of the research and provide additional insight for the study.

On announcing The Future of Connected Living research project, Starcom CEO Toby Barbour said: “We’re experiencing a fundamental shift in connectivity, with consumers embracing voice technology at a rapid pace. When it comes to the use of voice technology in homes, we’re already seeing significant changes in human behaviour with the arrival of smart speakers and voice assistants in over one million Australian households.

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Hannah Blackiston

Hannah Blackiston was the deputy editor of Mumbrella. She worked with the company from March 2019 to November 2020.

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