Starcom re-signs Bega Group and Procter & Gamble
Starcom Australia has been reappointed to handle media strategy, planning, ecommerce and buying for Procter & Gamble and Bega Group.
Both are longtime clients of Starcom: Bega Group has worked with the agency for 17 years, and P&G for six years.
According to Starcom, the key objectives will be to increase penetration, revenue, share growth, brand salience, and relevance in market.
“We are incredibly proud of the work we deliver for our clients through our People Powered Growth positioning and there is no better proof point than the longevity of our key clients,” said Starcom chief, Nick Keenan.
“P&G and Bega Group are some of the biggest global and Australian brands, and there is more than 20 years of partnership history between Starcom and these businesses.
“We are proud to be their ongoing partners and look forward to continuing to deliver brand and business growth.”
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Nathan Jolly is the Deputy Editor of Mumbrella. He joined the team in July, 2023.
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