Starcom trio breaks away to launch media agency and production company

Tim Burrowes

February 9, 2010 4:11

Starcom Mediavest Group directors, including general manger Lewis Hearn, are leaving the network to launch Hotglue, a content agency which will encompass media planning and buying, and film and TV production.

Hearn is launching the start up in April with Joseph Pardillo, SMG client business director and Nick Smith, digital director.

The three currently work on the Holden account based in Melbourne and will remain with the agency for up to two months.

Matthew Hearn, currently a film and TV producer for 403 Productions and brother of Lewis Hearn, will also join the new operation.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.