F.Y.I.

Starcom wins Warner Music account

John SintrasMedia agency Starcom has announced its win of the $5-7million Warner Music account following a competitive pitch against Zenith Optimedia, Mitchell Media and TMS.

The account had previously  been held by PHD, but the agency had declined to repitch for the business, which was called in April 2012.

Warner Music Australia represents artists such as Green Day, the Black Keys, Eskimo Joe, Wilco, Kimbra, Regina Spektor, Skrillex and Kylie Minogue.

John Sintras, CEO of Starcom said in a release: “Warner Music continues to be one of the most powerful and passionate companies in the industry and we’re delighted to be working with them as they continue to transform their business and meet the needs of tomorrow’s music consumers.”

The account will be managed by Starcom’s Sydney office.

 

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