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Start-up company that helps start-up companies pitches viral campaign

Start-up company Veromo, which itself specialises in helping other start-ups get going, has launched a campaign aimed at getting entrepreneurs to break out of their comfort zone and embrace their dreams.

The campaign focuses on asking the question, ‘What’s stopping you?’ and features interviews with dozens of people who have a dream but reveal what it is that stands in the way.luscheyne-mellon-veronomo

Answers to the question cascade forth: “financial security”; “lack of confidence”; “exposing so much of yourself and then failing, that’s probably the worst thing”.

Veromo co-founder Luscheyne Mellon said the company had looked widely for different examples of people who had started a business to get their viewpoint, including a successful 80-year-old entrepreneur.

veromo“We shot the campaign from two perspectives: the budding business owner who wanted to start a business but had a blocker in their way and those who had started a business before, sharing retrospectives on their initial fears and insights into those fears now,” Luscheyne said.

“Our eldest is a gentleman who is 80 years old and still running a business.”

As part of the campaign the company is also calling on people to share their own ideas on what is stopping them from starting a business with the best example winning a $10,000 business start-up program from Veromo.

The campaign’s content will also be curated into a round-up of the company’s favourite interviews which will be released weekly through the life of the campaign.

“As the campaign gets traction, we will then release the ‘wisdom bytes and retrospectives’ on the Veromo blog and a content series titled ‘Obstacles and Stepping Stones’, where Veromo talks to a handful of business owners about what held them back and how they overcame different challenges to reach launch,” Mellon said.

The campaign was created internally by Veromo with production by Buff Productions.

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