State of Origin decider reaches over 5 million, breaks 9Now record
Wednesday night’s State of Origin decider, which saw NSW beat QLD 14-4 and win the series, reached a national total TV audience of over 5 million – a record audience number on BVOD.
With a national average audience of 3.65 million, up nearly 45% year-on-year, and a further 864,000 Aussies via BVOD, the third match is now the highest rating program of all time on 9Now.
Source: 9Now
It took the top spot in Wednesday night’s ratings across Sydney, Melbourne and Brisbane, with a total TV audience of 979,000, 318,000 and 848,000, respectively, and was the second most watched program of the night in Adelaide and Perth with audiences of 85,000 and 142,000.
Nationally, the match’s pre and post coverage ranked in second and third with a total TV audience of 1.79 million and 1.61 million, respectively. The pre-match coverage had a national average audience of 1.79 million, and 354,000 on BVOD, while post-coverage had 1.61 million, and 381,000 on BVOD.
Elsewhere, 9News had a total TV national reach of 2.20 million, followed by Seven News with 2.18 million.
Seven’s The Chase Australia had a national reach of 1.40 million Aussies, Home and Away with 1.34 million, and The 1% Club UK with 1.31 million. Nine’s Tipping Point Australia’s national reach also hit the one million mark, also with 1.31 million.
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Lauren McNamara is the associate editor at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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Reach is not reliable as a factor here as it covers anyone who watched for at least one minute. That’s ineffective and false as a measure.
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insert face slap emoji 🤦
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