Opinion

Steel’s ideas stick

“Of the three types of planners he’s worked with (advertising outsiders, planning converters and experienced planners), the ‘not experienced planners’ make the best planners.”

Mark Pollard on planning guru Jon Steel’s APG presentation

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.