Stellar Concepts to manage the launch of H&M’s Sydney CBD store

PR firm Stellar Concepts will manage the public relations campaign and launch events for the new H&M store in Sydney.

The announcement:

Stellar Concepts has been appointed following a competitive pitch to manage the public relations campaign and launch events for international Swedish retailer H & M, Hennes & Mauritz AB (H&M) Sydney CBD store later this year. The store, in Pitt Street Mall will be H&M’s second Sydney store launch.

The retailer, renowned for delivering quality fashion at the best price in a sustainable way, opened its first store in Sweden in 1947 and since has expanded to more than 3,600 stores in 59 markets.

Stellar will be working with H&M’s in-house PR team, to create the most exciting store launch Sydney’s CBD has seen yet.

Stellar’s General Manager, Hayley Cole said: “This is a truly exciting project to be working on with fashion powerhouse H&M as its retail presence grows in Australia. The Glasshouse store will be a spectacular addition to Pitt Street and Stellar is thrilled to be the partner agency for the highly anticipated launch.”

Source: Stellar concepts media release


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