Steve Doherty, national business director at Y&R Brands Melbourne, has been promoted to MD of Y&R Group Melbourne.
Doherty will now control GPY&R, Ideaworks and VML, which launched in Sydney in February and is set for roll out in Melbourne.
The appointment completes a national restructure at the WPP agency that saw Naseema Sparks shift from Ideaworks to helm the Sydney group, and the return of Sydney MD Phil McDonald to Brisbane to run the Queensland operation.
Doherty will work alongside Y&R Group ECD Ben Coulson.
Y&R Brands CEO Russel Howcroft said in a statement: “There’s nothing Steve doesn’t know about our business and our clients. He is a trusted pair of hands, has a terrific new business track record and in partnership with Coulson I think they will plot a spectacular course for our Melbourne business.”