Steve Geelan to depart Mi9 for role as general manager of outdoor buying platform Site Tour

Steve GeelanMi9 is losing its commercial director Steve Geelan who is to move to outdoor advertising buying platform Site Tour, Mumbrella can reveal.

Geelan is to take the role of general manager of Australia/New Zealand for Site Tour, after three years at the digital arm of Nine Entertainment Co.

“I’m thrilled that Steve is joining the team,” Michael Scruby, CEO of Site Tour told Mumbrella.

“He brings with him comprehensive experience and relationships in out of home (OOH), having worked in senior leadership roles for large advertising companies.

“Steve fits in with this culture perfectly. His in-depth experience in OOH, his grasp of automation, and his long standing relationships with our valued trading partners will serve the industry well at a time when it is clearly ready for an automated trading future.”

Mi9 today declined to comment on the departure, but it is one of a number of senior executive departures since Mark Britt departed as CEO in August of 2014 and was replaced by Alex Parsons.

Among the some of recent Mi9 departures are former COO Marc Barnett, head of data venture Tipstone Richard McLaren, head of research Gabbi Stubbs and general counsel Emren Kara.

Nine Entertainment last year moved to co-locate its sales arm with the digital venture Mi9 in an attempt to better integrate its offering.

Nic Christensen 


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