Stop and go with St George Bank
St George Bank turns to stop motion photography in its latest campaign promoting SMS alerts for customers who are overspending.
The agency behind it is Ogilvy & Mather.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large. He returned to Mumbrella as Publisher in January 2025
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Ogilvy (Human same same) was also behind this TVC earlier this year
remarkable similarities, especially the music….lazy
https://www.youtube.com/watch?v=A7FFVuhT_iE&p=52AC89A746357252&playnext=1&index=5
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@ Anonymous Yeah.. I can just picture those consumers now.. feeling cheated that the agency didn’t slave away for hundreds of hours to come up with a totally unique execution. Shame on them.
You know it’s funny.. I always thought the purpose of advertising was to generate awareness and ultimately drive sales. You have set me straight, thanks. Now I realise it’s to create unique ads every time!
cheers
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Ogilvy (Humans) may pinched the idea from this one … lazy
https://www.youtube.com/watch?v=kERCVURrbAE
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I can;t think of anything better than receiving text messages about how much money I’ve chewed through that day, oh the joy…..
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Oy Anonymous 18 Oct 10 2:44 pm
Re: ” … remarkable similarities, especially the music….lazy”
Yeah, Intel have been using the same 4-note sting on their ads for the past 30 years … lazy! Der! It’s called branding you fool. The music in this new STG ad is an adaption of their brand music, designed to work with this new execution. Clearly whoever wrote this comment has never heard “Oh what a feeling” (same music on ever ad …lazy, right?) McDonalds z(lazy?) want me to go on? No? well bye then.
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