Stop overlooking podcasts: the #1 way CMOs can get ahead of their competitors
Doreen Brown is an optimisation expert and digital marketing specialist, who translates SEO geek-speak into plain English for businesses and marketing teams. Here, she explains how podcasting can be a great play – if you get your SEO right.
Don’t underestimate the humble podcast.
On average, podcast listeners tune in to eight different shows per week, with 80% of them listening to all or most of each episode. Unlike other forms of digital content, podcasts offer a wide-reaching way to rapidly connect with your target audience on a more personal level. They could be driving, walking, or doing the laundry and can still access what you want to share from your mouth to their ears.
Many CMOs I’ve worked with have dabbled in podcasts but have abandoned it after a season or were not seeing a healthy ROI as they don’t know how to leverage it.
