Stop treating Facebook users like morons

Who likes kittens? Inane Facebook updates like these, posted by brand owners, are spreading like a rash reckons Douglas Nicol.

Nine weeks ago the Ad Standards Board ruled Facebook pages managed by brands to be a form of advertising. This echoes the previous ACCC ruling to the same effect. As a result a terminal pox is developing in social media.

It’s evident on an increasing number of Facebook brand pages. I call it the brand ‘Kindy conversation’. Like a dodgy rash the problem is spreading and could be terminal for brands attempting to have a meaningful social engagement with the consumer.

Take some recent Facebook posts from well-known brands:

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