Stop trying to get eyeballs on your brand and connect the head with the heart
Look beyond the numbers to quantify your marketing, argues Good Things co-founder and managing director Jeremy Chen.
Marketing has never been about the numbers. Sure, marketers like to measure campaigns by likes and clicks, engagement and shares, and in this day and age there is an array of tools that will help you track and analyse those figures. Marketers like the numbers, but when it comes down to it, those are outputs, not outcomes.
Marketing is not a numbers game, it is a hearts and minds game, and tracking the numbers is just one way we like to keep score. And I want to share a secret I’m certain you already know deep down: it’s not even a very good way of keeping score.
