The Story Lab showcases 1889 Victorian wine range in new content series
Content distributor The Story Lab has released a new content series for Brown Brothers 1889 wine range to showcase and educate customers on its varieties.
Featuring television presenter, cook and Masterchef 2010 winner, Adam Liaw, the series is set in the Brown Brother’s Milawa vineyards.
The series showcases the wines and how they can accompany different meals, such as the Rustic Barbeque, the Seafood Entree, and Margherita Pizza.
The Story Lab’s latest series aims to drive awareness and engagement, according to Jules Lau, group strategy director at The Story Lab.
“In response, we devised a digital-first, content-led approach that showcases the beautiful Milawa winery where it all started,” Lau said.
“Exploring the legacy of the brand, our content delves deeper into each wine in the range with complementary insight from one of Australia’s most prominent foodie influencers, Adam Liaw. We’re excited to see the results of the launch of the Brown Brothers 1889 campaign in September.”
Marianne Duluk, brand manager from Brown Brothers said the company wanted to showcase its new 1889 packaging, and celebrate the history of the range.
“Our winemakers carefully craft our 1889 range to be an approachable wine to share with food, friends and family, and we thought Adam would be the perfect partner to bring this to life,” Duluk said.
- Credits:
- Client – Brown Brothers
- Influencer Talent – Adam Liaw
- Senior Producer – Sarah-Jane Sands – The Story Lab
- Group Strategy Director – Jules Lau – The Story Lab
- Creative Director – Clalla Morishita – The Story Lab
- Video Editor – Tim Melville – The Story Lab
- Media Agency – Dentsu Mitchell
