Storyation wins Tourism Western Australia’s content account

Storyation has been added to Tourism Western Australia’s roster of agencies as a content agency.

The agency will be tasked with promoting the state within Australia and overseas.

Storyation won Tourism Australia’s content account following a competitive pitch process.

Mimi Cullen, commercial director at Storyation, said in a statement: “Western Australia’s many extraordinary and unique tourism experiences mean we have a real opportunity to tell authentic and memorable stories to attract potential visitors to the state.”

In 2014, Cummins&Partners was appointed as Tourism Western Australia’s marketing and communications agency of record.


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