Straight Up PR adds Vicks, Euky Bear and Braun to its client list

Straight Up PR has won the accounts for three of health pharmaceutical company FGB’s brands – Vicks, Euky Bear and Braun.

The arrangement is an extension of Straight Up’s existing relationship with FGB.

Straight Up PR has added naturopath Layla Metcalfe and brands Vicks, Euky Bear, Braun to its client list

Jenn Leung, senior brand manager at FGB said that Straight Up PR felt like an authentic fit for the brands, and she was pleased to be expanding the commercial relationship.

“We’re thrilled to be working with the proficient team at Straight Up PR again this year with the inclusion of trusted health brand, Vicks. The team exceeded our expectations last year with a successful influencer relations campaign for Euky Bear, and we look forward to building positive brand awareness again this year for all three brands.”

Also joining the client roster is nutritionist and naturopath Layla Metcalfe.

The new client wins follow the agency’s rebrand in April which saw it attempt to transform into a full-service PR agency.

Straight Up PR will be developing integrated communication campaigns for its new clients, including influencer collaborations, content creation, digital strategies, event activations and brand partnerships.

Hannah O’Donnell, founder and managing director of Straight Up PR,  said the new clients reflected the agency’s positive reputation and new full-service offering.

“It’s been an exciting month for Straight Up PR, and we’re thrilled to welcome these clients to our family. With our new-approach to PR and positive reputation, we’re proud that these brands and services have chosen Straight Up PR to lead their campaigns. We’re pleased to be able to offer our clients a full-service spectrum of communication services and continue to spread trusted health and wellbeing messages to all of Australia and New Zealand,” O’Donnell stated.


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