Straight Up PR expands into people management with Straight Up People



Health and wellbeing lifestyle PR agency Straight Up PR has launched Straight Up People, expanding its offering into people management.

The new services offers a “more holistic and genuine approach to talent management” and focuses on personalities across the health and wellbeing industry.

Founder and managing Director Hannah O’Donnell said in a statement: “We love all of the amazing connections we’ve made through the health and wellbeing industry that we decided to represent our friends in an official capacity under our sub-brand Straight Up People. It’s under this name that we will manage all commercial matters for our people of influence, assisting brands in amplifying their brand messaging and deliverables via an array of touch points.”

The new offering has launched with a number of personalities already signed on including:

  • Trent ‘Maxi’ Maxwell – Ch 10: Bondi Rescue Lifeguard
  • Rebecca Gawthorne – Nutritionist, Dietician and Founder of Nourish Naturally
  • Jaye Green – Health and Fitness Blogger and Model
  • Olivia Arezzolo – Health and Fitness Blogger and Model
  • Lauren Hannaford – Former Elite Gymnast and Health and Fitness Blogger
  • Scott Reynolds – Health Professional, Athlete and Altitude Trainer
  • Beau Walker – Ex-Professional Surfer and TV Presenter
  • Lauren Patterson – Health, Fitness and Mummy Blogger


O’Donnell said: “For us it’s not just about getting free product for our people or an invite to an event, it’s about securing relevant opportunities and fostering honest collaborations between all stakeholders – from the influencer, the brand and to the consumer. We will apply our straight up approach to talent management ensuring we truly understand the people and brands we are working with.”

Straight Up PR will manage social media posts, blog integrations, appearances, MC roles as well as above and below the line integrations for its Straight Up People.

O’Donnell said: “I am beyond excited to be unveiling Straight Up People today and look forward to continuing to grow the business to truly create a difference and add value to our clients and audiences.”


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