Strategy consultancy Crowd DNA to launch in Sydney

Crowd DNA – which already has offices in London, Amsterdam, New York and Singapore – will open a Sydney office.

The founder of the “cultural insights and strategy consultancy”, Andy Crysell, told Mumbrella the target for its first year of trading in Australia was a turnover of $1.8m, and a headcount of around seven staff.

Crowd DNA will now have an Australian presence

“We also intend to continue the thought leadership work we’ve carried out via other offices, creating content (reports, events, films, magazines) around themes such as gender, age, families, youth, travel and urban living,” he added.