Streaming video on-demand war will claim first victim ‘within 12 months’ claims Fetch CEO
Lorson
The head of over-the-top TV service Fetch TV believes the online streaming war between Presto, Stan, Quickflix and Netflix will claim its first victim “within 12 months”.
Scott Lorson told the Mumbrella360 conference yesterday he doesn’t believe all of the current players have the financial backing to survive for long, and that at least one will go within a year.
“There are five million homes in Australia who’ve had 20 years to get the ‘big Foxtel’, many of them have had it and turned off, and to be frank, that’s probably the market that we’re all going for.
ummmm isn’t Quickflix the first victim? no wait I digress……they’re the sacrificial lamb.
It’s definitely an oversaturated market. Will be interesting to see how this unfolds.
Firstly, SVOD = SUBSCRIPTION video on demand. But, wait there’s more. AVOD and TVOD. All streaming services. And yes, it is unlikely that our market is big enough for more than a couple of VOD players. 70% of households prefer to have ads than pay for Foxtel. That must tell us something.
If Foxtel’s low penetration tells us anything, it’s that 70% of households are price sensitive when it comes to paying for TV. $10 per month is a long way from the $100+ Foxtel charges for its full range.
Of course. Most likely Presto. But this is it, the VOD Platforms are taking over linear broadcast and that is what the future looks like. Good time to get hold of the latest zero setup fee VoD Platform from Muvi Studio and become the ace video streamers for tomorrow.
I think the market is so much larger than just existing Foxtel customers. Firstly even though Foxtel’s most basic package is $25 a month. You have to factor in the extra cost if you want to watch it on another tv, the extra cost if you want it in hd and the fact that’s it’s all 90’s re-runs. I think netflix is something like $12 a month for two screens at the same time. So I split the cost with my brother. Final cost is $6 yes SIX DOLLARS compared to how much more it would have cost on Foxtel. I know so many of my friends who have switched within the first month to Netflix. Don’t know anyone who has Presto or Stan. Maybe because a lot of us are using a VPN.
Cancelled Foxtel, hooked up to Netflix and Apple TV – never looked back.
Australian three SVOD provders should merge together and fight against giant netflix to survive.