Stressed consumers urge themselves to ‘book it’ as Wotif kicks off fresh marketing campaign

Travel website Wotif returned to TV last night in a campaign which urges consumers to leave behind the stresses and strains of day-to-day life and book a holiday.

The 30-second ads show fraught and harassed people being told to “book it” by their “inner selves” who are relaxing in a variety of travel poses.

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