Stump the Strategist marathon will attempt to answer 100 marketing questions in 24 hours
Strategic marketing consultancy Step Change Marketing has teamed up with charity Assistance Dogs to host a ‘Stump the Strategist’ marathon which will see the team and guests attempt to answer 100 audience generated marketing and business questions in 24 hours straight.
Hosted next Thursday, November 13, the event allows people from across the globe to send in their marketing or business challenge and have it solved live, within a self-imposed nine-minute countdown. The event is set to be webcast online, including on Mumbrella.
Step Change Marketing head of strategy Ashton Bishop said: “It won’t be marketing 101 for 24 hours. We’ll be taking real questions and building real strategies. If we provide a good answer, the audience will vote that we’ve passed, if we deliver generic marketing jargon they can vote us stumped and we’ll put in a donation from our pocket.”
The Step Change Marketing strategy team are set to be joined on-stage by a selection of industry experts including media and digital strategists, futurists, promotions experts and creatives.
For those wanting to ask a question it will require a donation made directly to charity Assistance Dogs.
The event will be hosted from 1pm November 13 at Fishburners – 608 Harris Street, Ultimo NSW 2007.
Registration can be made here and anyone unable to attend in person can submit a question by emailing stumpme@stepchangemarketing.com.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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Should be a great event. Certainly an interesting alternative to the typical marketing keynote
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This looks excellent. Looking forward to the webcast
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Assistance Dogs is just an amazing charity. It will be an honour to see what we can do for them. I really encourage everybody to swing past, pop-in and just be part of the event. Come on…do it for the doggies!
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Assistance Dogs Australia is so excited to be a part of this event! One of our dogs Sunshine will be joining the stage at 1pm on Thursday, and is looking forward to sharing some canine strategy with you all!
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I’ve seen these guys in action… Be sure to watch… It’ll be a real treat!!!
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Love the idea, looking forward to seeing you at the 24 hr mark. That will be a true test of sanity.
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Stump the Strategist really IS excellent. Scaling up now guys – good one.
The depth of knowledge is great from these guys.
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