STW buys into research firm Colmar Brunton

Tim Burrowes

September 10, 2013 5:01

One of Australia’s largest independent market research houses Colmar Brunton has become part of the STW Group.

Colmar Brunton has offices in Sydney, Melbourne, Brisbane, Canberra and Adelaide.

According to the announcement, STW has taken a majority stake in the business, which employs more than 120 people.

STW’s CEO Michael Connaghan said in the announcement: “We recognise that market research is a strong and substantial part of the marketing communications discipline, and while we already have broad capabilities in the sector, Colmar Brunton will add further weight to our offering in several specific areas.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.