Style Media names new editor of Style magazine
Kiri Johnston is now the editor of Style magazine.
The announcement:
Content and creative agency Style Media has announced the appointment of Kiri Johnston as the new editor of Style magazine, bringing a fresh perspective and bold energy to a new chapter of the Brisbane-based monthly lifestyle publication.
Johnston returns to the fold, growing up alongside the family-owned Style since its inception 23 years ago as the daughter of founders Tracy Sinclair and Paul Johnston.
With personal insights into the world of publishing and more than eight years’ marketing and partnership experience across fashion, travel, athletic and beauty brands in the UK and Australia, she is perfectly placed to helm the latest iteration of Style.
Most recently serving as Style Media marketing & partnerships manager, Johnston has also worked with high-profile companies, such as Harrods, Shiseido Group, Space NK, Floral Street and Adidas.
Honing her skills in digital marketing, partnerships and social media strategy during a five-year stint in London, she returned invigorated and eager to apply her international experience and elevate the Style brand, focusing on connection and alignment.
Style Media director Tracy Sinclair is thrilled to introduce Kiri Johnston as the next generation of creative innovators and the new Editor of Style.
“Style is in her blood, and she clearly understands what our business needs. Kiri’s perspective will bring about change for both the magazine and the entire operation,” Sinclair said.
Of her new role, Johnston said: “Style has been a part of my life for as long as I can remember. I watched my parents transform a local magazine into a thriving creative agency with a national presence, so my connection runs deep.”
“Now, it’s time for my mum, Tracy, to hand the baton over to me as Editor, which is super exciting.
“I look forward to working creatively with the team and seeing where we can take the brand next. There’s so much opportunity ahead,” she said.
As newly appointed editor, Kiri’s editorial journey has commenced with an evolution for the publication with an integrated print, online and social media presence.
“Expect to see the latest in fashion, wellness and beauty; cool travel stories; inspiring interiors and new dining experiences and events. We’re bringing you bold stories, fresh faces and a touch of the unexpected,” she said.
Source: Cocom
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