Stylist Jules Sebastian tours celebrity homes in new web series for realestate.com.au
Jules Sebastian with Nadia and Jimmy Bartel
Realestate.com.au has launched a new web series, featuring celebrity stylist and presenter Jules Sebastian, which looks inside the properties of Aussie celebrities and media personalities.
The ‘Australia Lives Here’ series visits a range of Aussie household names weekly for a virtual tour around their own property before they discuss their real estate journey.
The first instalment of the series on the realestate.com.au blog, features AFL player Jimmy Bartel and his wife, Nadia in their Geelong home.
They talk about how they came to find their current property, the auction process and the design features and choices they made along the way.
Amanda Chase, executive manager – marketing at REA Group said: “The Australia Lives Here web series is a content-led campaign driven through owned and earned media channels. Our owned channels reached greater than 44 million visits alone last month.”
Tracey Fellows, CEO of REA group, parent company of realestate.com.au, said: “We all know Australians love property and celebrities are no exception – they have some fascinating property stories to share.
“‘Australia Lives Here’ has been designed to inspire and entertain. No matter where you are in your own property journey – buying, renting, investing, renovating or simply dreaming big – the series will fuel your passion by giving you an all access look at how some of our favourite Australians live.”
Danielle Sen
Campaign credits
Client:
Amanda Chase, Executive Manager – Brand & Marketing, REA Group
Natalie Cerny, Senior Manager PR & Communications, REA Group
Alice Hodges, PR Manager, REA Group
Agency:
Kate Keane, Director, Kate & Co Publicity & Events
Amanda Grainger, Account Director, Kate & Co Publicity & Events
Cameron Smith, Director, Virtual Connexion
