Subaru continues its ‘Every moment is a chance to do’ platform with the simple moment of tying shoelaces

Subaru has continued its ‘Every moment is a chance to do’ brand platform with a new campaign celebrating a little girl’s ability to appreciate the simple moments in life.

In the 60-second TVC a little girl ties her shoelaces alone for the first time and looks up for someone to share the moment with.  When she arrives at school her mother calls her back to tell her how proud she is of her tying her shoelaces for the first time.

The campaign, created by The Works, launched with the 60-second spot and will be followed by 15 and six-second spots showing the Outback’s interior features.

Amanda Leaney, Subaru Australia general manager marketing, said: “Our latest chapter celebrates all mums who, despite the many demands on their attention, still recognise life’s little moments.

“Subaru remains committed to inspiring Australians to connect with one another and to enjoy the moments of joy happening in front of them every day.”

Kevin Macmillan, creative partner and founder at The Works, said: “In a market that’s never been more competitive, Subaru stacks up against the best. Our challenge, first and foremost, is to win the hearts of the audience and doing so is a real team effort.”


Subaru Australia
Managing Director: Colin Christie
GM, Marketing: Amanda Leaney
Brand Marketing Manager: Trent Whitechurch
Subaru Brand Team

Creative Agency: The Works
Creative Project Lead: Dani Altiparmakova / Jodie Schwartfeger
Creative Project Manager: Ella Brown
Senior Strategist: Steven Sullivan
Creatives: Alec Jankowski and Jimmy Zimmerman
Creative Partner: Kevin Macmillan
Content Creator – Daresay: Jake Ward
Head of Broadcast Production – Daresay: Alistair Pratten

Production Company: Scoundrel
Director: Scott Pickett
Executive Producer: Kate Gooden

Post Production
Offline: Mark Burnett @ The Editors
Colour: Ben Eagleton
Online: White Chocolate
Music & Sound: Nylon Studios
Music Composer: Lydia Davies


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