Subdivision completes national roll out
Freshwater Pictures’ Subdivision (dir. Sue Brooks, prod. Trish Lake) will open in Perth, Adelaide and Melbourne this month.
The production company describes the film’s start at the box office – in Queensland and New South Wales in 2009 – as “shaky”, with “disappointing box office figures”, and says that distributor Disney has “given its blessing” to the new grassroots campaign.
The Perth/WA release will be through the Movie Masters chain, with an Adelaide season kicking off with a premiere at Wallis Cinemas on August 9 prior to the opening on August 12. Melbourne will open on August 26.
A new trailer has been released on YouTube to promote the release of the film in these markets:
Since its original release, Subdivision has screened at St Tropez, London and Cannes Cinephiles, as well as Dungog in NSW. It is one of the 19 features elibible for the AFI Awards.
oh dear… looks like a feature-length episode of ‘Home & Away’….
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SUBDIVISION is a really well produced, very funny and beautifully directed Australian movie SUBDIVISION also has a lot of heart and emotion… It is a real Australian story with some wonderful moments! This quality comedy drama is continuing to build very positive word of mouth… Some reviews so far :
Sweet is excellent as the wounded father..Variety Magazine
The whole thing vibrates with colours of a vividness obtainable only from first hand experience..Sandra Hall, Sydney Morning Herald.
SUBDIVISION is a fantastic new Australian movie…Andrew Mercado
The film has a nice balance of comedy and drama. Get off your ass and support Australia cinema!…The Film Pie
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This is a heartfelt, genuinely funny film and I urge everyone to see it as soon as they can. Really captures the essence of working class Australia and has a delightfully larrikin sense of humour that everyone can relate to.
Don’t throw away your money seeing bland Hollywood fare like the latest ‘Cats and Dogs’ sequel when you can watch a great quality film like SUBDIVISION and support the local Australian industry.
A pleasure to watch!
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Comment #2 from Trish Lake – bit hard to take that comment coming from the Producer of the actual movie.
Flat trailer. Why would anyone want to pay $15 to go see this in the cinema. I will gladly pay to see it on DVD or wait till ABC/SBS or iTunes will do me fine.
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I saw this movie at the Dungog Film Festival – having seen the reviews in the paper i was not expecting much but really i enjoyed it. So did the rest of the audience in Dungog – it was much better then some of the other films shown at the festival – had great production values, plenty of lol moments and a great cast.
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So how did the relaunched Subdivision “grassroots campaign” go?
Did anyone go see this film?
It doesn’t seem to show on any box office reports…
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UPDATE ON SUBDIVISION: We’re still in the middle of the “grassroots” campaign. It’s a campaign that’s so small it’s almost guerilla, but it IS working – we have been getting inquiries from fans and from cinemas all over the place. One independent cinema chain in Brisbane is now considering a second go at the film which is very heartening. So while SUBDIVISION has only had very short run seasons in Perth and Adelaide for the re-release so far, WOM is good, and the figures though modest, are not bad given that in several cinemas we’ve only had day sessions. SUBDIVISION screens in Melbourne at AMC Frankston, Village Sunshine and Reading Epping from TONIGHT. Nova and Palace have knocked us back, though Palace have offered us a four-walling deal at KINO in a coupla weeks, which I hope means they must have SOME respect for the movie otherwise they wouldn’t offer us a screen at all! Of course, we wish we had more screens in Melbourne and better sessions. But it is a start.
Gary Sweet is doing lots of media for the movie in Melbourne tonight and tomorrow. Thank God for actors who go out there and support our Australian films! This one IS worth seeing on the big screen, even if this is a comment that is hard to take for your reader Lance, given I AM one of the producers of the actual movie. haha
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Good on ya Trish — its a hard road, but you’ll get there. At the very least you will generate some strong DVD and Cable numbers!
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