Sugar and Partners win SA Tourism digital account

Sugar and Partners New Zealand has won the South Australian Tourism digital account.

The announcement:

Incumbent S&P have beaten off up to 3 unnamed agencies in New Zealand to secure the South Australia Tourism account this time for a digitally led interactive campaign.

“S&P delivered outstanding thinking and creative in the digital space bringing to life the knowledge and experience gained in previous traditional campaigns in a whole new way” says SATC Head of Marketing NZ – Stacey Cant.

The campaign is set to launch In the middle of the year.

Source: S&P media release