Sun-Herald reverses 2010 redesign and says goodbye to yellow
Fairfax Media has unveiled a major relaunch of its Sydney Sunday tabloid the Sun-Herald, broadly reversing the changes instituted in the newspaper’s 2010 redesign.
The previous redesign – led by former editor Simon Dulhunty – had seen the introduction of a dominant yellow colour palette. The title, which saw circulation fall by 8.17% in its last set of audit numbers – has now gone back to more traditional newspaper colours. The separate S and Extra sections have also been ditched.
At the time of the 2010 relaunch, Dulhunty, now Fairfax Media’s GM of mobile development, said that yellow was the emotional colour of Sunday which the newspaper hoped to own:
Dulhunty was stood down as editor about six months after the relaunch, being replaced by Rick Feneley who led today’s revamp.
Fairfax Media has also quietly ended its controversial policy of a merged TV guide inserted either with the Sun-Herald or Monday’s Sydney Morning Herald. When the move took place last April, it created annoyance among newsagents and readers.
Today’s relaunch includes a new entertainment guide, Unwind, which includes TV listings. The Guide will now be inserted in all copies of the Monday edition of the SMH.
The new look also includes a radical new image-led cover.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Yep, and now if you want to keep the TV guide, you have to keep half the paper. Looks like I’ll be switching to the Tele.
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What, they’re ditching the yellow pallets on which the forklifts move the Sun-HJerald papers? Interesting move, let’s see how it impacts on circ.
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They’ve ruined Sunday Life! No flow, looks cheap and like a B grade newspaper section.
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A good point, Tony…
Cheers,
Tim – Mumbrella
I noticed a quarter page had been allocated to a full portrait of the new editor of Sunday Life. Wow.
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Really enjoyed the T Abbott piece.
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I don’t say this as a criticism, but yesterday it looked a lot denser read. It was probably too much to read on a Sunday morning. And maybe too many columnists saying the same stuff that every other columnist says.
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It’s all ok except for the extremely large picture of Tony Abbott, my eyes!
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They reckon it’s an all new sport section but they still couldn’t find the time or space to cover the Sharks v Titans NRL match played on Saturday night in the edition I received – lower north shore. That’s bone-headed but not unusual for Fairfax, which seems to have absurdly early deadlines for its weekend product.
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Does anyone publish full photos of editors anymore? Perhaps they should worry more about the ad revenue and content than getting editor photos taken. What an ego trip. No wonder their print assets are going down gurgler.
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RIP
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Still got the usual dribble about spotting C Grade Celebrities
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Disappointed in Sunday Life, so much hype.
Paper ok. Tony Abbott the most interesting element. Didn’t Neil Breen say he’d make it AB all those years ago?
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The Sunday Life editor ran a 1/2 page image of herself, not a quarter.
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