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Sun-Herald reverses 2010 redesign and says goodbye to yellow

sun herald relaunch coverFairfax Media has unveiled a major relaunch of its Sydney Sunday tabloid the Sun-Herald, broadly reversing the changes instituted in the newspaper’s 2010 redesign.

The previous redesign – led by former editor Simon Dulhunty – had seen the introduction of a dominant yellow colour palette. The title, which saw circulation fall by 8.17% in its last set of audit numbers – has now gone back to more traditional newspaper colours. The separate S and Extra sections have also been ditched.

At the time of the 2010 relaunch, Dulhunty, now Fairfax Media’s GM of mobile development, said that yellow was the emotional colour of Sunday which the newspaper hoped to own:

Dulhunty was stood down as editor about six months after the relaunch, being replaced by Rick Feneley who led today’s revamp.

Fairfax Media has also quietly ended its controversial policy of a merged TV guide inserted either with the Sun-Herald or Monday’s Sydney Morning Herald. When the move took place last April, it created annoyance among newsagents and readers.

Today’s relaunch includes a new entertainment guide, Unwind, which includes TV listings. The Guide will now be inserted in all copies of the Monday edition of the SMH.

The new look also includes a radical new image-led cover.

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