Suncorp Group’s APIA launches first campaign with new creative agency Leo Burnett

May 7, 2019 4:17

Suncorp Group’s APIA has launched its first brand campaign from new creative agency of record Leo Burnett.

Leo Burnett won the account in December 2018 after APIA put the account out to pitch four months prior, ending its relationship with DDB Melbourne.

The new campaign, titled ‘Get set. Go’, shows over 50s the array of possibilities available from APIA’s range of insurance products.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics

APIA Leo Burnett Mark Behr Suncorp

2 COMMENTS

Every brief 7 May 19

Empowering to = Empowering over 50s to embrace new possibilities

User ID not verified.

Christine Turner 23 May 19

Your current advertising with a large RED crab in the pool area is not so funny.. Obviously someone at Suncorp has a very big pot to precook such a large crab in preparation for the ad. Crabs fresh from the ocean are not usually red as most fishermen will tell you.
Some from overseas might be however they are not very large.
Hopefully your insurance is better than your ads.

There is also another idiot one where the radiator gushes out water into the fellows face. Won’t happen when the radiator is cold only under pressure when the water is boiling hot from a long running engine. That ad idiot should have had his face well and truly cooked crab red. So much rubbish in ads now a days.

User ID not verified.