Sunday Gravy appoints new managing director and strategy partner

Indie creative agency Sunday Gravy has appointed two new senior leaders, strengthening its team heading into the new year.

Piers Bebbington will take the helm as managing director, while Lani Cush joins as strategy partner.

The new appointments aim to prepare the agency for “the next wave of growth”, and to support their philosophy of ‘Ideas That Last’.

(L-R): Sunday Gravy strategy partner Lani Cush and managing director Piers Bebbington

Bebbington’s work history spans multiple countries, including France and The Netherlands, where he’s worked on brands such as Nissan, DHL Global, FIFA, Olympics, Heineken, F.C. Barcelona, Manchester United, and more.

“What attracted me to Sunday Gravy was the people, the ambition but above all else the unwavering focus on creating powerful work that has the ability to cut through. Sunday Gravy possesses a unique pool of world-leading talent and tech, all the foundational ingredients to build something remarkable,” Bebbington said.

“Too often we’re seeing work that has been diluted for the sake of integration. The cycle of mergers and acquisitions by the network agencies, means that we’re losing out on true specialism. I really think now is the time for the ‘rise of the independents’.

“Sunday Gravy, as a truly independent agency with a single point of focus that is pretty unique in today’s market. In a demanding environment, the ability to stand out with exceptional creative work has never been more crucial as brands vie for the attention of Australians.”

Meanwhile, Cush joins from Think HQ where she worked as head of strategy and research.

Her previous experience includes Hardhat where she held the head of strategy role for three years. She has worked on iconic Australian brands including Vegemite, Holden, Bulla and The Royal Children’s Hospital.

Cush said: “I saw what Sunday Gravy were doing and loved the big thinking, with a focus on getting into the hearts and minds of their client’s brand’s audiences.

“Too often agencies feel like they have to do everything, but Sunday Gravy has a clear focus on what they’re good at – making their brands stand out in the sea of sameness.”

Ant White, co-founder and chief creative officer, said of the appointments: “After an exhaustive global search, we feel we have the right people for this next chapter of the agency.

“We couldn’t be happier to have Piers and Lani on board.”

Cush said of her first week at Sunday Gravy: “I already feel at home.”

Last month, the agency hired award-winning journalist Sean Sowerby as its head of PR and content. White said at the time: “With him onboard, we’ll have more opportunities to put brands in front of consumers in an authentic light.”

It recently launched a campaign for MYOB as well as Nando’s, among others, earlier in the year.


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