Sunday TV audience swaps spatulas for sequins

Tim Burrowes

July 27, 2009 10:52

TV viewers have switched to Dancing With the Stars for their Sunday night reality contest fix.

Following the departure of Ten’s Masterchef, Seven’s Dancing With The Stars was an immediate beneficiary, pulling in a TV audience of over 1.6m on Sunday night – nearly half a million up on the previous week.

However, the combination of the Merlin finale and family movie Night At The Museum was enough for Ten to win Sunday by the narrowest of margins, according to preliminary TV ratings from OzTam.

Ten saw an audience share of 29.8%, while Seven was on 29.7%. Nine rated 21.3%, the ABC 13.7% and SBS 5.6%.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.