Sunny Advertising co-founder launches AI firm

February 17, 2025 10:26

Partner and co-founder of Sunny Advertising, Matt Travers, has unveiled his latest business venture, entering the AI space with a new strategy and implementation firm.

Designed to “transform” how brands and marketers leverage artificial intelligence as a competitive advantage, the new firm – Braive – comes as an “inevitable progression” for Travers.

“After 15 years of shaping marketing and media strategies across traditional and digital landscapes for major brands, launching BRAIVE represents a natural intersection of my passion for AI’s potential and my love of marketing,” he explained.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.