SunRice cooks up new campaign with MasterChef’s Minoli and Poh, via JPD Agency and Havas Media
Rice brand SunRice is encouraging Australians to create restaurant-quality dishes in their home kitchens, via a campaign starring MasterChef stars Minoli De Silva and Poh Ling Yeow.
Acting as an extension of 2022’s ‘Fried Rice Hacks’ platform drand leveraging research that found that consumers are interested in eating at home rather than out, with curry being a popular dish to cook, the ‘Curry Night’ campaign shows how SunRice’s Basmati product is the perfect accompaniment to one’s curries.
Ling Yeow and De Silva lend their voices and faces to the platform, chosen for their cooking prowess and energy, according to SunRice Group’s chief marketing officer, Tamara Howe.
