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Sunrise says sorry for virgin auction segment

Virgin auction documentary

Seven has apologised over the broadcast of a segment about the auctioning of virgins on Weekend Sunrise yesterday.

The Sunrise Facebook page was flooded with accusations that the segment endorsed the idea of virgin auctions as well as a documentary on the website.

The segment featured documentary maker Justin Sisely and a Brazilian virgin as guests, which – Sunrise executive producer Adam Boland admitted in a Facebook apology – made for “awkward viewing”.

A man involved in the documentary did not attend the interview.

Andrew O’Keefe, who co-hosts Weekend Sunrise with Samantha Armytage, said on Sunrise’s Facebook page that the intention of the segment – to debate the ethics of virgin auctions – had backfired.

“Unfortunately that debate didn’t happen, partly because one of our guests didn’t show up, and so the segment may have seemed like an endorsement of the project,” he said.

“Unfortunately that debate didn’t happen, partly because one of our guests didn’t show up, and so the segment may have seemed like an endorsement of the project. That wasn’t our intention, and Sam and I would have really liked to have taken it up to our guests,” he said.

“However, due to the fact that the woman at the centre of the story was young, didn’t speak English, and was possibly in way over her head, and had been invited by us to the studio, we felt that we couldn’t do anything to humiliate her before a huge audience (particularly as she may well come to be humiliated before a much larger audience soon). We thought we’d let the story speak for itself instead. Obviously it did, and in a way that offended many of you.”

We apologise.”

Boland’s Facebook apology:

The documentary about the young man and woman ‘auctioning their virginity’ online has received global media attention.

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