Sunshine Coast to launch NZ-targeted campaigns from tomorrow
Visit Sunshine Coast is looking to capitalise on the upcoming Australia and New Zealand quarantine-free travel arrangement with strategies and activities for its re-entry into the New Zealand market to commence from tomorrow.
Over the coming months, Visit Sunshine Coast will also roll-out an industry development program “Restart-New Zealand”, which will comprise mentoring and a set of workshops to assist Sunshine Coast operators to maximise opportunities from the New Zealand market.
Prior to the pandemic, New Zealand was our number one international market with 84,000 annual visitors, 650,000 room nights, and an economic value of $110 million.
“It’s a market that also has huge potential for the Sunshine Coast and strategically important for the region,” said Visit Sunshine Coast CEO Matt Stoeckel.
“We know there is huge pent-up demand in New Zealand for international travel and have been working in the background to prepare for the borders to reopen.”
The tourism organisation will launch from tomorrow a ‘For real’ multi-channel campaign which follows the first phase of the campaign that was rolled out earlier in the year in anticipation of the borders opening during 2021. The campaign is designed to encourage Kiwis to take a winter break and travel to the Sunshine Coast.
Qantas has also announced that it will launch two new routes direct from Auckland to Cairns and the Gold Coast, providing travellers with more options for travel to Queensland and New Zealand.
From 19 April 2021, Qantas and Jetstar will initially operate up to 122 return flights per week across the Tasman on 15 routes, offering more than 52,000 seats each week.
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Olivia Kruimel is the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.
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