Super Rugby picks lead creative agency ahead of 2025 season

February 14, 2025 10:10

The Super Rugby Pacific, New Zealand Rugby, and Rugby Australia have appointed Game Creative as their lead creative agency as they prepare to enter the 2025 rugby union season.

This is the first of several new business wins for the agency since its launch in August last year, following founder Dan Beaumont’s departure from The Royals in July.

Hitting the ground running, Game Creative has already developed and launched the 2025 campaign, ‘The Power of the Pacific’, which champions the energy, culture, and unique spirit that makes rugby union the most powerful sporting code across Australia, New Zealand, and the Pacific.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.