Superhuman’s client portfolio grows with Easterly

October 14, 2025 10:25

Easterly's Pull-About product is a Good Design Award winner from 2024

Indie media agency Superhuman has signed Easterly — a lifestyle e-commerce brand — to its client roster, Mumbrella can reveal.

Superhuman’s remit covers media buying, strategy and planning across the brand’s out-of-home, social and affiliate channels in Australia and the United States. Overall, the agency aims to increase awareness of Easterly and its online growth over the summer period, including Black Friday.

“This summer marks an important moment as we look to reach more design-conscious Australians and families who invest in quality gear,” Eliza Jordan, general manager and founder of Easterly, said in a media release.

She said Superhuman’s knowledge of performance and brand made them the best fit.

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Superhuman’s client catalogue has grown with Easterly

“We wanted a partner who understands both brand and performance and Superhuman brings that balance. Their senior team, smart strategy and pace made them the right fit for this next chapter.”

“Easterly is one of those brands that just feels better than the category – premium, purposeful and beautifully made,” Superhuman’s founder Luke Maher said in the same release. “Our goal is to build on that momentum and make it unmissable this summer.”

Since launching in the market in mid-2025, the media agency has picked up several new clients.

It entered an exclusive Australian partnership with Portal — a UK-based software-as-a-service platform that offers insights into the consumer journey on retail media sites — and was appointed the media agency of record for the Neighbourhood Watch Victoria.

Elle Macpherson’s global wellness brand, Welleco, chose Superhuman to be its Australian media partner.