Superloop spotlights high-speed offering in campaign with ARN and Zenith
ARN, Zenith and Superloop have launched a campaign “designed to bring Superloop’s high-speed offering to life across audio and digital channels”.
The announcement:
ARN has partnered with Zenith and leading telco challenger brand Superloop to deliver a bold new integrated campaign designed to bring Superloop’s high-speed offering to life across audio and digital channels.
At the heart of the campaign are Matty J and Ash Wicks – hosts of the popular iHeart podcast Two Doting Dads – who have been entrusted by Superloop to spread the word about the power of “internet at Superloop speed.” Their mission? To tell as many Aussies as quickly as possible about the benefits of switching to Superloop.
The partnership leverages ARN’s multiplatform ecosystem with activity running across broadcast radio, podcasting, and digital, paired with engaging social content that reflects Superloop’s distinctive tone of voice and playful brand personality. Matty J & Ash will feature in branded audio and digital executions, creating unique moments of entertainment and high-impact cut-through for the campaign.
Ashlea Reece, ARN director of sales, Sydney, said: “This campaign demonstrates the power of audio to bring brand stories to life in a way that’s fun, authentic, and engaging. Partnering with Zenith and Superloop, we’ve been able to build a creative, multi-channel approach that amplifies Superloop’s message while giving audiences content they’ll genuinely enjoy. With their creativity, humour and reach, Matty J & Ash are the perfect choice to share the Superloop story across broadcast, podcast and social.”
Ben Colman, Superloop CMO, added: “New parents scrolling or listening to podcasts during the 3am feeds, entertaining toddlers with semi-educational cartoons or songs about pasta, quickly Googling how to do your 9-year-old’s maths homework before you’ve got to help them with it – no one deserves high speed internet more than parents. We’re excited to partner with Matty J and Ash. These guys are best in class when it comes to homing in on those universal parenting experiences in a sharp and funny way. And Superloop is best in class for high-speed, reliable internet. It’s a great match.”
The campaign is now live across ARN platforms and will continue to roll out in market throughout the coming weeks with a mix of broadcast, podcast, and social activity.
Source: ARN
