Supermarkets take out joint print ad calling for consumers to buy less and treat staff better during COVID-19

Coles, Woolworths, Aldi and IGA have taken out a joint ad today in a bid to calm the panic around COVID-19 (coronavirus) and shift consumer behaviour.

The ad, which says the groups are “working together to provide for all Australians”, urges shoppers, whether panicked or otherwise, to treat supermarket workers “with the courtesy and respect they deserve”.

“No-one working or shopping in any of our stores should experience abusive or aggressive behaviour,” it reads.

The plea comes amidst mounting reports of consumers panic buying and stockpiling goods due to fears of a shut down and product shortages, which in some cases has led to shoppers coming to blows with each other and staff.

Today’s ad in The Australian [Click to enlarge]

The groups, the ad claims, all have the same aim.

“Through these challenging times, the aim of every Australian supermarket is to provide you and your family with the food and essentials you need.”

Aldi, Coles, IGA and Woolworths have been approached for further comment.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.