Sustainability consultancy Edge Environment acquires creative agency Goodness

Global full-service sustainability consultancy, Edge Environment, has acquired Sydney-based creative impact agency, Goodness, providing clients with science-backed creative solutions to address the growing need for the specialist service.

The permanent integration of a creative team strengthens Edge Environment’s existing offer of creative services, delivering integration of science, strategy and storytelling.

Jordan Stokes and Ashleigh Gay

Edge Environment’s creative offer will bring sustainability to life through all aspects of a brand experience; from brand creation, engagement and activations through to digital, campaigns and reporting.

With 15 years’ experience working at award-winning agencies in the UK and Australia, creative director Jordan Stokes will lead the creative offering ensuring the delivery of scientifically robust creative – rooted in addressing the socioecological challenge – whilst aligning to the organisation’s strategy.

Stokes said: “Our team has always believed in the power of creativity to make a positive impact by partnering with brands who share our values and ambition, and Edge Environment fits our belief. In the last two years of partnering with Edge, we both saw an opportunity to offer the market something truly unique that will help make unsustainable unthinkable.

“The work we do will help transform organisations into leaders by making sustainability integral into how they think, act, and show up in the decade of action. This starts with our belief that organisations need to embed sustainability at a deeper brand level, allowing them to engage their audiences more holistically and authentically. It should be built into the entire brand experience.”

Edge Environment co-founder and CEO Jonas Bengtsson said: “We are delighted to welcome Jordan and his team to Edge as we continue to deliver impactful work for our clients.

“In the last 12 months alone, we have seen demand for our services double. This is reflective of the urgent focus for organisations and governments. Edge Environment is well known for delivering leading scientifically robust science, strategy, and storytelling. Now, bringing in a permanent team to deliver a strong science-backed creative platform is the natural next step for us to offer our clients.”

Edge Environment’s head of sustainability leadership Ashleigh Gay said: “For most organisations, it’s clear why they need to take urgent action and what the pathway towards getting there looks like. However, the biggest challenge globally is, how do we live the promise? This will need transformation and leadership at a scale we have never seen, and it brings into focus how organisations will take sustainability to customers, consumers, investors, suppliers and employees. Creative will play a key role in this transition and in a world of greenwashing, science-backed creativity is what our clients from marketing, communications and sustainability are looking for.

“After having worked across the world with some of the globe’s biggest brands on award-winning sustainability creative and we have already started to push the boundaries for our clients within FMCG, Built Environment, Sport and more.”

The acquisition means clients will now have access to in-house market leading technical experts, strategists, communications specialists and a creative director and team for every project.

The addition of a dedicated creative team means Edge Environment continues to offer an integrated end-to-end sustainability consultancy for businesses of all sizes; ASX-listed through to small-to-medium enterprises. Its capabilities include ESG and sustainability strategy, carbon and climate resilience, sustainable and ethical Procurement, sustainability leadership and transformation, circular economy and lifecycle thinking and sustainable delivery.


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