Suzukis are now cheaper than groceries… in its first campaign with ATime&Place

Vehicle manufacturer, Suzuki, has released a campaign that draws a financial comparison between everyday products and its cars, via independent agency, ATime&Place.

The platform officially introduces audiences to the Suzuki Index, which compares Suzuki’s cars to other items per kilo.

It’s 60-second film – developed to mimic real-world finance report segments on the news – places spinach alongside the Suzuki Vitara, revealing that the vehicle costs $24.90 per kilo; less than the aforementioned leafy vegetable. The film also shows that the Vitara is cheaper than prawns, organic mushrooms and raspberries per kilo. The cheaper prices are attributed to Suzuki’s Plate Clearance.