Sweaty Betty PR and Lorna Jane part ways

Lorna Jane has appointed GoodFit PR as its public relations firm across all platforms, ousting Roxy Jacenko’s Sweaty Betty PR agency which previously handled product enquiries.

In March GoodFit won the account for the Lorna Jane brand and for its founder Lorna Jane Clarkson.

“We are delighted to announce that GoodFit PR will now represent Lorna Jane across all platforms”, said Sarah Thompson, Director of GoodFit PR.

Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

topics Lorna Jane PR public relations Sweaty Betty

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Comments: 3

Blutack 3 Jun 13

Roxy, you’re fired.

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Marteau 3 Jun 13

^^^ funniest comment I’ve seen in a while

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Jon Chambers 3 Jun 13

Doesn’t surprise me. Roxy’s PR mantra: ‘send people free shit. Tweet them wearing free shit.’

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