Sweaty Betty PR and Lorna Jane part ways

Lorna Jane has appointed GoodFit PR as its public relations firm across all platforms, ousting Roxy Jacenko’s Sweaty Betty PR agency which previously handled product enquiries.

In March GoodFit won the account for the Lorna Jane brand and for its founder Lorna Jane Clarkson.

“We are delighted to announce that GoodFit PR will now represent Lorna Jane across all platforms”, said Sarah Thompson, Director of GoodFit PR.


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