News

Swimming Santas star in Aldi Christmas campaign via BMF

Zanda Wilson

November 9, 2020 4:16

Budget supermarket chain Aldi has unleashed its 2020 Christmas campaign, starring a whole raft of Santas to cap off a ridiculous year with a ridiculous TVC concept.

Created with creative agency BMF and production company Good Oil, the Santas go synchronised swimming in lycra in a move to go ‘Full Christmas’, with Aldi aiming to lead a fun respite from the realities of 2020.

Aldi’s 2020 Christmas campaign

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Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.

Topics

ALDI BMF Christmas Dantie van der Merwe David Fraser Good Oil Paul Coles santa

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