Swimming Santas star in Aldi Christmas campaign via BMF

Budget supermarket chain Aldi has unleashed its 2020 Christmas campaign, starring a whole raft of Santas to cap off a ridiculous year with a ridiculous TVC concept.

Created with creative agency BMF and production company Good Oil, the Santas go synchronised swimming in lycra in a move to go ‘Full Christmas’, with Aldi aiming to lead a fun respite from the realities of 2020.

Aldi’s 2020 Christmas campaign

The integrated campaign will run on TV with longer formats running online, and is supported by radio, OOH, catalogue, in-store POS, website and social.

It will also be live across a series of 15″ retail spots focussing on Aldi’s great prices across its range of Christmas products.

Aldi creative directors Dantie van der Merwe and David Fraser said it felt like a good year for the world to discover Santa was secretly a synchronised swimmer.

“The world seemed in need of a ridiculous escape, so it felt like a good time to reveal Santa’s hidden talents,” they said.

General manager Paul Coles said the campaign was about showing Aussies they can still “go large” this Christmas by shopping at Aldi.

“This Christmas, more than any other, demands a gifting and gourmet extravaganza. With an exceptional festive range, at Aldi prices, you can definitely go large this Christmas,” he said.


Creative Agency: BMF

Chief Creative Officer: Alex Derwin
Creative Directors: David Fraser and Dantie van der Merwe
Creative Team: Emily Field and Kiah Nicholas
Designer: Matthew Hughes
Chief Strategy Officer: Christina Aventi
Group Strategy Director: Kinga Papp
Senior Strategic Planner: Kellie Box
General Manager: Paul Coles
Deputy Head of Account Management: Aisling Colley
Senior Account Director: Hayley Basham
Account Manager: India Gates
Account Executive: Flora Fraser
Head of TV: Jenny Lee-Archer
Agency Producer: Claire Seffrin
Director: Hamish Rothwell

Production Company: Good Oil

Executive Producer: Juliet Bishop
Producer: Tracey-Lee Permall
Post Production: Blockhead
VFX Supervisor: Jesse Meha
Editor: Lucas Baynes, Arc Edit
Sound Production: Rumble Studios
Music Supervision – ‘Skwod’: Trailer Media
Composer: Elliott Wheeler, Turning Studios
DOP: Geoffrey Simpson
Production Company: Bantam
Content Director: Al Moore
Art Buyer: Basir Salleh
Photographer: Tom Wholohan
Producer: Audra Diciunas and Georgie Lineham
Head of Retouching: Rhiannon Jansma
Production Director: Julie Sorrell

Casting – Stevie Ray CGA


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