Swisse teams with Masterchef personality George Calombaris in new vitamin campaign

Vitamin brand Swisse will launch a new campaign during the screening of tonight’s Masterchef, featuring its global ambassador and TV chef George Calombaris.

The campaign, produced by Noisy Beast, consists of four separate advertisements featuring Calombaris shopping for fresh produce and speaking with suppliers at the South Melbourne Markets.

“We’re really excited to be bringing something new to this campaign by filming in a live setting, and the fit could not be more perfect for George.” said Michael Howard,  Swisse director of marketing & sales.

“His vibrant personality and genuine passion for fresh and healthy produce is captured naturally as he interacts with locals and learns about their offerings.”

The health supplement brand will promote four of its products through the campaign: Men’s Ultivite, Vitamin D, Liver Detox, and Wild Fish Oil. The four advertisements will be released this evening and will be promoted across TV, digital and in-store.

As a long standing sponsor of Masterchef, Swisse’s new series of commercials will run throughout the remainder of the television program’s 2016 season.

Calombaris said he is excited for the opportunity to promote Swisse’s message of global health and healthy living.

“My journey around health and wellness has really evolved over the past few years … Swisse has been a big part of that journey for me and I love that I get to join them in helping make others healthier and happier and the best they can be,” said Calombaris.


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