Switched On Media scores new business hatrick

Search and social media agency Switched On Media has landed three new clients – The OzForex Group, Guardian Insurance and Westralian Auto Finance.

The announcement:

Sydney, 8 August, 2011: Leading search and social media agency, Switched On Media, today announced three wins in the financial sector.

The wins are for The OzForex Group, Guardian Insurance and Westralian Auto Finance.

The OzForex Group is recognised as one of Australia’s fastest growing companies. With offices in Sydney, Toronto, London and Hong Kong, the group is a strategic investment of Macquarie Bank, Accel Partners and the Carlyle Group. The OzForex Group was established in 1998 with the aim of creating a smarter, online alternative to existing foreign exchange services. Switched on Media will be responsible for producing collateral for OzForex to complement its website re-launch, set to take place later this year.

“Our business is centred on offering a smart alternative, which is simple and focused entirely on foreign exchange. In communicating these core brand values to our stakeholders, we understand the need to maintain consistency across all our marketing and communications efforts. We chose Switched on Media to help us achieve this by rewriting our collateral, both online and offline,” said Sandra Witzel, SEO Manager, OzForex.”

Guardian Insurance specialises in the distribution of life insurance products designed to offer substantial insurance cover to help provide financial security for Australian residents and their families.   Switched on Media has been appointed to rewrite content with SEO considerations for the Guardian Insurance website.

Westralian Auto Finance is a large Australian finance and insurance broker for vehicles, equipment and boats, with access to a range of Australian finance companies.  The task for Switched on Media will be to manage Westralian’s paid media and SEO efforts, together with offsite content writing.

“Scot Ennis, Director Switched on Media, said, ”We are delighted with these wins and it’s a great way to kick start August.  We have worked with a number of other prominent financial institutions and it’s good news that we have now extended our reach within the financial market.”